Ended Nov 6, 2015

Statement-Making Accessory: Hats

As colder weather approaches we’re pulling out one of our favorite fall accessories—hats! They’re the chicest (and quickest) way to transform any look and we want to see how you’re rocking them. Try a wide brim fedora for a sophisticated flare or a baseball cap for a casual-cool look. Show us how you’re styling your hats by November 6—we’ll be calling out our favorite looks on LuckyShops.com Credit: Adam Katz Sinding

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Past Campaigns

Ended Oct 15, 2015

Denim On Denim

If you’ve been wondering whether you should double up on your denim the answer is … YES! Jean outfits have been a style staple for decades and that’s why we want to see how you’re working the look now, from...

Ended Oct 1, 2015

Back To Bold

As much as we love our neutral basics, we can’t resist a good bold print. Pieces in eye-catching patterns can be styled to stand out or toned down for a low-key look. We want to see how you’re getting creative...

Ended Sep 17, 2015

Bold Shoulder

Off the shoulder tops have been a go-to summer style and we’re not ready to let them go. The bold silhouette heightens any look—and adds a particularly on-trend '70s feel. We want to see how you’re styling your off-the-shoulder tops...

Ended Sep 3, 2015

Little White Tee

There is nothing quite as versatile as a classic white tee. With endless varieties in all different cuts, textures and silhouettes, it’s a closet staple that truly never goes out of style. We want to see how you take your...

Ended Aug 21, 2015

Pink Is The New Red

Somewhere along the way, pink seems to have fallen out of the mix and into the shadow of its more popular counterpart: red. While pink is universally flattering and, in our opinion, more fun, we have to admit that it...

Ended Aug 7, 2015

Short Circuit

Whether store-bought or DIYed, denim cutoffs are the quintessential summer wardrobe staple. We return to them year after year for their versatility and effortlessly cool, casual appeal. We want to see how you’re styling your go-to cutoffs this summer, whether...

Ended Jul 24, 2015

'90s Nostalgia

From overalls to babydoll dresses and flannels to platform sneakers, '90s style has been big news for the past few seasons--and we just can't get enough! Now, we want to see how you're updating your '90s style staples for 2015....

Ended Jul 10, 2015

Fringe Benefits

While fringe is an outfit accent that's often reserved for music festivals and other such bohemian occasions, this season has us rethinking the look. Seventies style is back in a major way for summer, with suede, flares and, yes, fringe...

Ended Jun 26, 2015

Long Live The Little White Dress

With Memorial Day weekend officially in our rearview mirror, the little white dress is ready to have its moment. Truly, there’s nothing like a flirty, feminine LWD to really get you in the mood for warm weather style. Whether your...

Ended May 29, 2015

Skirting The Issue

Denim has its time and place and we're suckers for a cute pair of shorts—but when it comes to early-summer dressing, there's nothing like a girly, twirly skirt to really get us going. Mini, midi, maxi—no matter which silhouette suits...

Ended May 8, 2015

The Boyfriend's Back

Feeling bored with your standby skinny jeans? We've got good news: May's sunny skies and blustery days call for easier, breezier blues. Whether you prefer yours ultra-distressed, super-sandblasted, casually frayed or rolled at the cuffs, boyfriend jeans are one of...

Ended Apr 24, 2015

Looks We Love: Animal Prints

Show Us Your Spots! It's finally spring and we're wildly enthusiastic about the fresh blooms and sunny skies. And what better way to channel our excitement than with spring's best basic—an exotic animal print? Snake, leopard, zebra—the options are endless....

Ended Apr 13, 2015

Pretty In Pastels

The snow has finally melted. Spring cleaning is fully underway. That can only mean one thing: time to bring out the pastels! Baby blues, hushed pinks, muted yellows and pretty pinks are just a few ways to wear our favorite...

Ended Mar 27, 2015

Style Secrets—Sporty

Get in the game with athleisure! With Spring finally starting to bloom it's the perfect time to mix in that just-hit-the-gym look. What is your ultimate sporty style secret? Share you styling tips and photos by March 26, 2015.

Ended Mar 13, 2015

Looks We Love: Leather Jackets

Because they're the coolest way to stay warm this winter!It's been bitterly cold this year and sadly it's not quite time to put those coats in storage just yet. Nothing makes an outfit more stylish and warm than a leather...

Ended Feb 27, 2015

Statement-Making Accessories

It's Fashion Week and it's all about how your style stands out! From bright, dangly earrings to a show-stopping hat to color-blocked pumps, we all need a great statement piece—or two or three! Upload your photos showing how you style...

Ended Feb 13, 2015

Looks We Love: Red Dresses

Love is in the air! Just in time for Valentine's Day we want to know how you style your favorite radiantly red dress. Simply tag your posts #reddress and you're in! Make sure to submit your uniquely styled photos by...

Ended Jan 29, 2015

Style Secrets—Winter Whites

Our first styling campaign of 2015 is here! Monochromatic has long ruled the runway and is always sported by some of our top street style inspirations—we're talking about you Jenna Lyons and Ece Sukan! But at Lucky we want to...

Ended Dec 2, 2014

Show Us Your Smile

Snap your best #SmileStyle look inspired by your favorite entertaining moments this holiday season. Upload your shots with the hashtag #SmileStyle for a chance to win one box of Crest 3D White Luxe Supreme FlexFit Whitestrips and a $500 gift...

Ended Mar 31, 2014

Lucky FABB Spring 2014

Welcome to the online home of the Lucky FABB Conference! We're thrilled you're interested in joining us for our next conference. Before you can register, there are just a few housekeeping things we have to take care of. Lucky FABB...

Ended Aug 23, 2013

All-Natural Style Secrets

We want to know how you build the perfect effortless look. Post your all-natural fashion and beauty style secrets, including Seventh Generation Boosts as the only skin product, with the hashtag #AllNaturalStyleSecrets for a chance to win a $1000 spa...

Ended Oct 23, 2013

Lucky FABB Fall 2013

Welcome to the online home of the Lucky FABB Conference! We're thrilled you're interested in joining us for our next conference. Before you can register, there are just a few housekeeping things we have to take care of. Lucky FABB...

Ended Aug 6, 2013

Show us your summer color!

This summer we're celebrating flavorful colors in style. The only thing missing is you! So, to be a part of the fun: upload your best looks in pink, red, purple and yellow—inspired by the flavors of DASANI DROPS and use...

Ended Apr 26, 2013

Show Us Your Closet/Organizing Tips!

It's nearly spring, and that means spring cleaning! Win a guest board on Lucky Mag's Pinterest by sharing your closet and organizing tips.

Ended Mar 19, 2013

Win a Ticket to Lucky FABB

Submit your best West Coast outfit for a chance to win a ticket to this spring's Lucky FABB conference in LA!

Ended Feb 25, 2013

Show Us Your Lucky!

We want to see how everybody takes what they see in Lucky and makes it their own. All you have to do is get inspired by something in the issue, make it your own and post!

Ended Dec 7, 2012

Show us your bootie!

Show us your favorite boots for a chance to be featured on the homepage of luckymag.com!